Entertainment

Plantronics: Experience Design

American Kennel Club Museum of the Dog

“GameXPloration” at Saint Louis Science Center

American Dream

Jackie Robinson Museum

Bally’s Chicago

JIDU ROBOVERSE Sanlitun Experience Center

Atari Hotels

Hyundai Card Music Library + Understage

Cadillac House

University of Texas at Austin, Moody Center

New York Road Runners Run Center

Walt Disney World Swan Reserve
Cloud 9

New York Mets Citi Field

The AXIS, Planet Hollywood Resort & Casino

The View at The Palm

Parx Hotel and Casino

Holland Casino Venlo

TOCA Social

Ferrari Store Regent Street Windows

Motion Picture Association

Academy Museum of Motion Pictures

Panasonic Future Work Playland

Toys“R”Us

NBA Store Berlin

Shintora-Dori CORE

Chubu Centrair International Airport Terminal 2

Teatro el Triciclo

Blackpool Leisure Masterplan

Robotters Arena

Harman International Flagship Store

Harman

Dylan's Candy Bar

Brooks Trailhead

CoolMess Ice Cream Parlor

REACH LA

Keurig
Creative Visioning
Our creatives and strategists forge deep thought partnerships with clients at the very inception of an idea to develop a Blue-Sky vision. Tailored for each client and project, our ideation work encompasses industry research, benchmarking studies, initial story and visual exploration, a curated interdisciplinary design charrette, and collaborative creative sessions, to open possibilities and craft early ideas for groundbreaking projects.
Concept Development
At the spark of an idea, we connect with clients to fan the flames and begin to realize concepts. Our multi-modal concept development process converts big ideas into concrete expressions with early narrative treatments and key concept visuals, to give shape to the form and function of a space.
Creative Strategy and Advisory
We empower our clients’ creative strategy by embedding subject matter experts to elevate the ideation and project development process. This process includes fostering new entertainment industry connections and shepherding potential partnerships between content creators and real estate owners and developers.
Master and Menu Planning
We connect with clients to develop project programming at a portfolio menu level, and to translate that program into an integrated site layout, capturing both the intent and function of a project at scale.
Design Services
We leverage Gensler’s multi-disciplinary global design talent to steward a project through the full design process. This includes the production of drawings, visuals, and written assets through multiple phases, while ensuring proper integration, strong strategic positioning, and the ultimate integrity of the client’s creative vision as we help interpret it into buildable details.
Vendor Management and Production Oversight
As projects enter later-phase work, the Gensler Entertainment team’s services can be extended to provide production oversight and the management of vendor operations to ensure proper integration of complex project scopes and to protect the creative intent.

Trends to Watch: The Future of Entertainment in the Built Environment

Using Experience Strategy to Design What People Truly Want

What Makes a Great Retail Experience? Community, Connection, and Exhibition

From Stores to Stories: Immersive Experience and the Future of Retail

Magnetizing People & Places Through the Power of Brand

How the EveryFan Journey Drives Engagement in Stadium Design

How Augmented Reality Can Drive More Engaged Communities

Rethinking Engagement: Strategies for Immersive Design

Why Brand Fleets Are Key to Creating an Engaging, Multiplatform Experience

Hospitality Experience Survey 2023

The Internet of Places: How Will Web3 Transform the Built Environment?

Trends to Watch: 5 Opportunities Shaping the Future of Tech in the Built Environment

Creating Spaces That Evoke Joy Through Immersive Design

Bob Weis, Former President of Walt Disney Imagineering, on Immersive Experiences and the Story of Our Cities and Spaces

Rethinking Las Vegas, Its Hidden Potential, and Future Promise: A Conversation with Brett Robillard
New partnerships will bring together content creators and visionary developers.
The 2023 entertainment labor strikes revealed that the industry is changing from the ground up. New types of partnerships will emerge between content creators and developers and owners, which would bring together funding, ideas, and unique storytelling to create new location-based entertainment experiences based on great storytelling and immersive design.
Repurposing underutilized real estate will create moments for joy and connection.
Entertainment has a unique role to play in creating community vibrancy by reimagining commercial real estate. By crafting experiences that invite communities to gather and connect, feel joy, and find meaning, entertainment will revitalize underutilized properties such as empty malls and big box retail into multifaceted experiential spaces with participatory community engagement.
Amid financial uncertainty, the entertainment industry can earn the price of admission with transcendent immersive experiences.
In times of financial crisis, opportunities for belonging and life enrichment are paramount to psychological well-being. When leisure spending is heavily scrutinized, entertainment must earn the ticket price. To stay relevant and thrive, immersive experiences must transcend the expected to delight, transport, and connect people to deliver shared joy at value.


Lexi Barry

Bob Weis

Entertainment Leader Bob Weis Shares Why Themed Experiences Are Taking on “New Relevance” Across Sectors

Bob Weis and Andy Cohen Discuss the Power of Storytelling to Connect People to Places

Gensler Unveiled New Renderings of Bally’s Casino in Chicago

How JIDU’s Roboverse Experience Centre Is Disrupting the Auto Industry

JIDU ROBOVERSE Sanlitun Experience Center is a Hybrid Physical-Digital Brand Building Experience

The New York Mets Are Reshaping Citi Field and Enhancing the Fan Experience With a Design by Gensler

The Gensler-Designed NBA Store Berlin Creates a 360 Product and Brand Experience

Bob Weis Discusses His New Role Leading Entertainment at Gensler and Alternative Career Paths for Architects

Gensler’s Hiring of Bob Weis Spotlights the Importance of Experiential Design

Bob Weis Discusses Designing Spaces That Reward Visitors for Taking the Journey and Encourage Them to Return

Former President of Walt Disney Imagineering Joins Global Architecture and Design Firm

Former Disney Imagineering President Will Lead Entertainment Design at Gensler

The World’s Biggest Architecture Firm Just Hired Disney’s Former Head Imagineer

Bob Weis Former Head of Walt Disney Imagineering to Join Gensler

Walt Disney World Swan Reserve Provides Guests With a “Refined and Tranquil Oasis”
