Digital Experience Design

AT&T Discovery District

Verizon at The Hub

AKC Museum of the Dog: Experience Design

Atari Hotels

Traxys Headquarters

Accenture Chicago Headquarters

Jackie Robinson Museum

American Airlines & British Airways Premium Experience at JFK International Airport

Cadillac House
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Allergan: Experience Design

The View at The Palm

Confidential Consulting Firm

Relativity Space Headquarters

730 Third Avenue

Confidential Financial Services Firm

Syracuse University Digital and Environmental Graphics Experience

Panasonic Future Work Playland

Anta Shanghai Flagship

Ridgelinez

Xandr Headquarters

Confidential Energy Client

Deloitte Greenhouse

True Digital Park

Nestlé USA: Experience Design

Plantronics: Experience Design

Delos

Cadillac House: Brand Design
Experience Strategy
Rooted in a human-centered approach to design, Experience Strategy leverages qualitative and quantitative research to develop actionable insights and plan workstreams to achieve business goals. We distill and transform complex inputs into purposeful ideas and storylines to fuel creativity and business value.
Digital Masterplanning
Our Digital Masterplans address technology needs across your portfolio and projects in order to create a cohesive vision for your space. By identifying and defining an ecosystem of digital touchpoints, we form a holistic view of your experience landscape while mapping opportunities.
Connected Environments
We depend on ubiquitous connectivity, touchless solutions, mobile access, and data intelligence to enable seamless digital experiences. Our Connected Experiences team guides the process of defining user expectations for your space and understanding the technology landscape to support design decisions to achieve goals.
Digital Placemaking
Digital Placemaking enriches the connection between people and their environments by delivering immersive experiences and memorable interactions with architecture. Shared experiences deepen and increase in value as our evolving set of tools enable us to live, work, and play in new ways.
Content Production
Rich, dynamic content is essential to memorable storytelling and it’s the message that gives a medium its value. Our Content Production Studio delivers a full suite of capabilities, including narrative, interactive, ambient, dynamic, and mixed-reality content development.
Software Solutions
We deliver experience-focused software for the unique needs of the built environment. From streetscapes and plazas to dramatic entrances and thriving workplaces, we create software-enabled environments that seamlessly integrate visual, audio, and interactive elements within a single, dynamic platform.
Support & Maintenance
We create resilient and sustainable experiences by providing expert design and technical support, training operations staff to manage the system, and proactively monitoring and maintaining digital experiences to prevent issues. We update digital experiences by adding fresh content and functionality.

Immersive Experiences: A Movement Beyond Fad

From Stores to Stories: Immersive Experience and the Future of Retail

AI and the Future of Smart(er) Cities

How Augmented Reality Can Drive More Engaged Communities

Designing Empathetic Workplaces Can Be a Key Differentiator

Rethinking Engagement: Strategies for Immersive Design

Adobe’s Founders Tower Provides a Glimpse Into the Future of Work

How Smart Mixed-Use Environments Can Redefine Urban Spaces

The Internet of Places: How Will Web3 Transform the Built Environment?

Trends to Watch: 5 Opportunities Shaping the Future of Tech in the Built Environment

Creating Spaces That Evoke Joy Through Immersive Design

Bob Weis, Former President of Walt Disney Imagineering, on Immersive Experiences and the Story of Our Cities and Spaces

From Briefing to Experience, Designing Today’s Customer Experience Center

Rethinking What Museums Can Do for Communities — and How We Design Them

Hybrid Retail: 6 Principles for Meaningful Customer Engagement
Data intelligence and AI will drive increased personalization and efficiency.
The increased cognitive ability of AI and technology will allow designers and brands to radically improve customer experience, human interactions, and new forms of immersive entertainment. For example, intelligent personalization can create bespoke retail experiences and drive more efficient transactions. In the future, new forms of immersive and ambient technologies will focus on improving livability and the quality of the human condition.
Physical-digital ecosystems will create custom experiences in a hybrid future.
As nearly every experience becomes hybrid, the design of physical-digital ecosystems is more critical than ever. Our new hybrid lifestyles will require spaces for digital interactions to work. The seamless blending of technology and architecture is paramount to bringing new experience standards and consistent user experiences to office spaces, retail, performance venues, transit centers, and public spaces.
The push for urban renewal will drive smart, adaptive environments on a city scale.
An urgent focus on urban renewal is driving the need for more digitally enabled environments at a city and district scale. Interacting with it will be seamless to eliminate distraction and amplify attention. As technologies become cheaper and more powerful, dynamic placemaking and master planning will allow cities to design smarter, adaptive, and more inclusive mixed-use neighborhoods that deliver meaningful experiences.


David Kramer

Hans Neubert

Gensler DXD Studio Director Sarah DiLeo Discusses Immersive Experiences on The Barriers to Entry Podcast

The Newly Opened Jackie Robinson Museum Focuses on Citizenship and Humanity At Large

The Jackie Robinson Museum Celebrates the Athlete’s Legacy

The Moody Center Wows Visitors With Ambient Visuals Across a 66-Foot-Wide LED Video Wall
The Globe Sculpture at the AT&T Discovery District Is Shortlisted as a Finalist for the 2022 AV Awards Corporate Project of the Year

The New Jackie Robinson Museum Will Celebrate His Civil Rights Work and Baseball Legacy

AT&T Discovery District Is Recognized as a 2022 ULI Americas Awards for Excellence Finalist

The AT&T Discovery District is a “Network of Connected Experiences”

AT&T Discovery District Blurs the Boundaries Between the Physical and Digital Realms

AT&T Discovery District Is an Urban Headquarters in Dallas That Welcomes the Public

With Eyes on the Future, Gensler Architects for Experience

Rocket Mortgage Fieldhouse

Gold Award, Cadillac House in Shanghai
