“GameXPloration” at Saint Louis Science Center

St. Louis Science Center’s “GameXPloration” is an immersive exhibit celebrating the past, present, and future of digital gaming. Gensler’s brand team was tasked with enhancing the digital experience by creating a dynamic graphic program that illustrates how virtual and augmented reality modify reality with digital technology. Each brand touchpoint, from the visual identity to the more than 85 unique graphic moments, evokes the feeling of being transported to another world, providing the visitors with an experience unlike any other.