Walk for Water
An app-based donation platform designed to encourage healthier living and raise money for charity.
The idea is simple – your iPhone counts each step you take during a special event.
A sponsoring brand would then make a donation to charity: water if participants successfully complete a pre-determined goal.
Time was limited and we needed a quick site where people could download the app.
We had recently worked with Animade on a more complex product introduction video. For this we wanted a simple animation set as a video background to make the experience feel more fun.
We launched the app during Cannes Lions. I was proud we raised a whole chunk of change for a good cause.