Andy Shaw

Product Designer

Walk for Water

An app-based donation platform designed to encourage healthier living and raise money for charity.

The idea is simple – your iPhone counts each step you take during a special event.

A sponsoring brand would then make a donation to charity: water if participants successfully complete a pre-determined goal.

Landing page for website

Time was limited and we needed a quick site where people could download the app.

Background animation by Animade

We had recently worked with Animade on a more complex product introduction video. For this we wanted a simple animation set as a video background to make the experience feel more fun.

We launched the app during Cannes Lions. I was proud we raised a whole chunk of change for a good cause.