Vein Clinics of America

With aggressive roll-out plans to significantly increase the number of clinics across the country, Vein Clinics of America (VCA) turned to Gensler to develop design standards for all future clinics. VCA’s vision: an environment where medical procedures would be performed in a non-hospital setting that is attractive yet functional. In addition to meeting all of the medical requirements, Gensler’s design helps patients feel at ease through the look and feel of a spa rather than a medical office, with a fresh color palette, natural materials and finishes, and soft lighting. Brand standards and guidelines are being developed to ensure consistent branding.