United Real Estate Company

Working in close collaboration with the United Real Estate Company (URC) executive management team, Gensler developed a brand strategy including identity, internal cultural initiatives, brand guidelines, advertising campaigns and digital media applications for the young, dynamic real estate company. By involving URC in the day-to-day process of brand design, Gensler and URC have built a mutual understanding and respect, leading to truly appropriate and successful branding efforts. As a result of this close relationship, Gensler has developed additional branding and wayfinding campaigns for projects in Oman, Kuwait, Jordan and Lebanon in an effort to help grow the URC brand and culture.