A person standing in a room with a large screen and a large window.
A building with windows and doors.
A person sitting in a chair in front of a large screen.
A room with a table and shelves.
A sign on a building.
A person sitting at a counter.
A room with a large screen and blue chairs.
A room with blue chairs and a screen with a logo on it.
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Studio Xfinity

Washington, D.C.

Comcast is ready to change the perception of the modern-day cable provider. The media company launched Studio Xfinity, a warm, social, and inviting space to experience the brand and technology while connecting with the community. Located in the city’s Chinatown district, the store is organized into three distinct spaces: the stage, the workshop, and the lounge. While each space has a distinct purpose, interactive technology and immersive touch points connect all three. Gensler implemented a retail layout for the brand with zones for moveable signage, product displays, and digital elements that guide the customer journey.

Expertise