Melissa McCarthy

After experiencing the frustrations of limited fashion options above a certain size, actress Melissa McCarthy took things into her own hands, launching a clothing line that provides fashionable styles to women from size 4 to 28. With the brand’s premise that all women should feel confident and powerful regardless of the size printed on the tag, Gensler worked closely with McCarthy and her team to develop the logo, brand standards, identity, website look and feel, marketing and strategic consulting for the new brand, Seven7. The work included leading the creative direction of two photo shoots featuring McCarthy and other models to showcase the line.