Lucifer Lighting Company Website and Monograph

Lucifer Lighting, a manufacturer of high-end lighting products, sought to create clear, compelling brand communications and tools to support its international expansion goals. In response, Gensler created, refined and extended a fresh new brand vocabulary to the company’s exhibit spaces, print collateral, advertising and website that successfully conveys the broad range of its product offerings. In a radical departure from a conventional product catalog, Gensler fulfilled the company’s request for a monograph book, which employs a fresh, sophisticated and memorable visual vocabulary. Bold typography, background patterns extrapolated from technical drawings, color gradients and stunning product photography combine to reflect the elegance and value of the company's products while offering technical details in an approachable and engaging manner.