KFC

Faced with a competitive market and explosive growth, KFC teamed with Gensler to develop a new global restaurant prototype that embodies a refreshed brand image. The design places greater emphasis on the kitchen and includes widely applicable experiential, operational and architectural solutions to recalibrate KFC’s position in the competitive fast-food market. The prototype introduced a variety of dining spaces with raised ceiling heights and more natural light. KFC’s new brand image is incorporated in a flexible system of signage and graphics; and clean, simple interiors and interactive tables draw a new, younger demographic.