Intuit Cook Campus Center: Brand Design

In conjunction with the interior design of Intuit's new Campus Center, Gensler worked to incorporate an updated environmental graphics and wayfinding program that would showcase the company’s technology, sustainability, and wellness and community focused initiatives. The team’s goal was to create a “living” building that would bring core brand values to life and enhance employee wellbeing and performance. Wayfinding cues include over-scaled, verb-driven graphic elements that define key destinations and increase user engagement, while open walls double as writable surfaces and feature graphic details that invite interactivity and collaboration. Bold accent colors and fresh, reimagined interpretations of core brand elements create dynamic extensions of the brand’s vocabulary throughout.