Hatch by Longfellow

Embedded within the diverse cultural fabric of Long Island City, Hatch’s new, state-of-the-art lab spaces provide a platform for life sciences companies to propel their innovations to the next level. The visual identity is an opportunity to make a memorable brand statement as Longfellow expands with its first New York location — reflecting new opportunities while also conveying Longfellow’s tried and true expertise in life sciences development. Gensler developed the visual identity for Hatch’s New York location based on the concept of Emergence: embracing the suspense and sense of wonder that comes from bringing something new to life; and passing through a threshold into a place of endless possibility.