El Sewedy University
New Cairo, Egypt
El Sewedy University's Knowledge Hub aims to educate and develop well-rounded citizens to meet the dynamic and challenging demands of the global job market by offering its students an integrated academic experience, where the campus itself is part of the learning process. In order to make the El Sewedy campus a world-class academic model and meet the education client’s vision, Gensler utilised three key design aspects to design the campus master plan. The master planning involved developing an interesting and contextual urban grain that also works with the climatic conditions on site, as well as enhancing walkability to encourage social interactions, and creating clusters or zones that can flex and adapt as the university grows and develops in years to come.