City of Phoenix, Adams Street Activation Study

Seeking to activate and enhance the vitality of the Adams Street corridor, the City of Phoenix engaged Gensler to conduct a conceptual master planning study to explore strategies for this increasingly important downtown corridor, which links the Convention Center, downtown hotels and the heart of the central business district. Through stakeholder interviews and public charrettes, Gensler developed concepts for enhanced connectivity and pedestrian comfort that would provide a friendly and inviting atmosphere representative of Phoenix’s cultural identity. Recommendations included streetscape development, art, event infrastructure, activated edges, private development and special events to create a popular destination of Adams Street.