Cielo Property Group

Cielo’s new brand platform and visual identity clearly articulates the real estate investment firm’s far-reaching vision. The firm’s name, Spanish for “sky,” served as the basis for the brand positioning, which incorporates stunning images of wide-open skies, spectacular cloud formations and brilliant sunsets. A grid of dots, evocative of stars that can be connected in myriad ways, is the central theme – suggesting infinite possibilities and ever-changing conditions, as well as Cielo’s ability to connect those dots and see the value of the space in between. Despite its simplicity, the brand conveys a compelling message while providing wide latitude in its applications.