Diagram.
A person walking in a building.
A white door with black text.
A white paper with black writing on it.
A door with a sign on it.
A room with a bathtub and people in it.
A sign on a deck.
Graphical user interface.
A group of scissors are in a glass case.
A gold and silver ring.
A sign on a window.
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Celebrity Cruises EDGE

Global Locations

Celebrity Cruises approached Gensler to strategize, design, and develop an elevated guest experience for their newest, most modern and luxurious ship, EDGE, through a fully integrated signage and wayfinding system. Dubbed “A Playful Wink,” EDGE’s universal signage narrative has a distinctly cheeky personality, akin to a boutique hotel experience, that informs the ship’s more than 3,500 signs and 200 sign types. EDGE’s extensive and visually elegant wayfinding system, complete with clever pictograms, integrates holistically with the interior finishes.  Gensler also designed and implemented 33 of the ship’s amenity identities — including spas, restaurants, shops, and more — collaborating closely with the ship's interior designers to ensure each brand felt unique and authentic.

Expertise