Autodesk: Brand Design

Autodesk, one of the most well-known and widely used 3D design, engineering and entertainment software companies, collaborated with Gensler to develop a cohesive environmental graphic and wayfinding system that ties together the multiple spaces and floors within the company’s One Market campus. Using Autodesk’s software to inform and create the 3D design of the space, the Gensler team took inspiration from the software’s 3D wireframe structure to create a system that showcases the firm’s capabilities and reflects the convergence of art and science possible through Autodesk’s product portfolio.